Intro to storefront.dev

storefront.dev is a platform that lets you create Shopify experiences at the speed of AI.

It combines AI-assisted development, screenshot and Figma design import, and a code sandbox environment to streamline your content workflow—from ideation, to design, to development.

Key Features

  • AI-powered chat for guidance during development
  • Shopify integration with admin and storefront APIs for pulling in your product catalog
  • Figma design import and live visualization for actualizing your designs
  • Interactive code sandbox for experimenting safely
  • Brand asset inputs to train AI on your brand

For details on getting started, refer to the project README or explore the rest of the documentation.

How storefront.dev impacts your workflow

By connecting directly to your Shopify store and understanding your brand, storefront.dev compresses the entire workflow – from initial concept to design to development. Marketers get to launch ideas faster, designers spend less time on revisions, and developers can focus on complex problems instead of rebuilding the same components. The result? Your entire team works more efficiently, and your time-to-market for new initiatives drops dramatically.

How storefront.dev Works

storefront.dev streamlines the entire design and development workflow for Shopify through four simple steps:

1. Connect Your Brand

First, connect storefront.dev to your:

  • Shopify store: Pull in your product catalog directly
  • Brand assets: Upload your logos, colors, and other brand elements
  • GitHub (Power plan only): Link your codebase for code-aware AI generation

This creates a brand profile that helps everything you generate stay on-brand. The platform learns your visual elements, code patterns, and product information in seconds.

2. Share Your Vision

Just tell storefront.dev what you want to create using:

  • Text prompts: Describe what you're looking for in plain language
  • Screenshots: Upload images of designs you like
  • Links: Share existing design files or inspiration

The AI gets what you're trying to build, whether it's a product page, collection page, landing page, or custom component.

3. Generate Interactive Prototypes

Within minutes, storefront.dev creates working prototypes that include:

  • Layouts that match your brand style
  • Interactive elements (animations, slide-out carts, etc.)
  • Real products from your actual catalog
  • On-brand text and visuals

This is where the magic happens – you skip the lengthy design-feedback-revision cycle. Marketers and designers can review and tweak these prototypes right away without waiting for developers, so you can iterate and test quickly.

4. Share and Export Code

When your prototype looks good:

  • Share a link: Send it to your team for feedback
  • Export the code: Download ready-to-use code in your preferred format:
    • React/Hydrogen for Shopify headless stores
    • Liquid for traditional Shopify themes
  • Coming soon (paid plans only): Deploy directly to Shopify with one click

This eliminates the lengthy design-to-development handoff process. Designers get their vision implemented faithfully, and developers receive everything they need: a visual preview, a summary of what was built, and clean code that's easy to customize and integrate into your existing site.

Best Practices for Effective Prompting

Getting the most out of storefront.dev depends on how well you communicate with the AI. Here are some practical tips:

Build Section by Section

Instead of trying to generate an entire page at once:

  • Break it down: Create one section at a time (header, hero, product grid, etc.)
  • Refine each component: Get each piece looking just right before moving on
  • Connect the pieces: Once you have your components working, put them together

This approach gives you much better results and more control over the final product.

Be Specific About Details

The more specific your instructions, the better the results:

✅ GOOD: "Create a hero section with a mint green (#e6f2f0) background,
   24px padding, and a heading in Playfair Display font at 48px size"

❌ VAGUE: "Make a nice hero section for my store"

Explicitly Reference Your Brand Guidelines

Even though storefront.dev can see your brand guidelines, explicitly mentioning them helps get better results:

✅ EFFECTIVE: "Use our primary brand color for the button background
   and our brand font for all headings"

✅ EFFECTIVE: "Create a product grid following our brand guidelines,
   with our secondary colors for the price tags"

When you point the AI to specific elements from your brand guidelines, you'll get more consistent results.

What to Include in Your Prompts

For best results, try to specify:

  1. Visual elements:

    • Colors (hex codes are best)
    • Fonts and text sizes
    • Spacing and padding
    • How it should look on mobile vs desktop

  2. Functional details:

    • Hover effects and animations
    • Form validations
    • Conditional displays
    • Add to cart buttons and other Shopify features

  3. Content structure:

    • Headings and subheadings
    • How information should be organized

Example of an Effective Prompt

Here's a simple example of a good prompt:

Create a product card with:

  • A rounded container (8px border radius)
  • Product image at the top (keep aspect ratio)
  • Product title in 18px bold font
  • Price in green (#0c3c34) with "Sale" tag if on discount
  • "Add to Cart" button that gets slightly bigger on hover
  • 3 cards per row on desktop, 2 on tablet, 1 on mobile

Don't Expect Perfection on the First Try

Start simple, then refine:

  • Begin with a basic description
  • See what the AI creates
  • Ask for specific changes ("Make the heading bigger" or "Change the button color")
  • Keep tweaking until you're happy

Following these tips will help you create better Shopify experiences faster with storefront.dev.

Who is storefront.dev For?

Marketers at Growing Brands

storefront.dev is perfect for marketers who:

  • Can't get designer or developer time when they need it
  • Need to test ideas and get campaigns live quickly
  • Want to keep everything looking on-brand
  • Are tired of watching good ideas die in design and development queues

With storefront.dev, marketers can go from idea to working prototype on their own, then hand off to design and technical teams when they're ready.

Designers at Growing Brands

storefront.dev helps designers who:

  • Want to see their concepts come to life faster
  • Need to quickly test different design approaches
  • Are frustrated by lengthy feedback and revision cycles
  • Want to ensure their design vision makes it to the final product

By generating working prototypes based on design concepts, storefront.dev helps designers validate ideas quickly and ensures their vision is faithfully translated to code.

Developers at Growing Brands

storefront.dev helps developers who:

  • Want to skip building basic components over and over
  • Need to do more with limited resources
  • Want to speed up their component development
  • Would rather solve complex challenges than build buttons and banners

By starting with AI-generated code that's already ~80% done and matches your existing code patterns, developers can focus on making it perfect rather than starting from scratch.

What Sets storefront.dev Apart?

In the crowded AI landscape, storefront.dev stands out because:

  1. It actually connects to your store: Unlike most AI tools, storefront.dev plugs right into your Shopify store and product catalog, so you can build with your real products and data.

  2. It learns your brand: The AI picks up on your brand elements, ensuring everything it creates looks and feels like your brand.

  3. It bridges design and development: It eliminates the traditional handoff struggles between designers and developers by generating both visual prototypes and clean code.

  4. It gives you the code: You get clean, ready-to-use code that developers can easily customize and improve.

  5. It goes all the way: Most tools stop at mockups or prototypes. storefront.dev takes you from idea to deployable code.

  6. It's built for Shopify: Every feature is designed specifically for online stores, not retrofitted from general-purpose tools.

Where storefront.dev is Headed: The Future of AI-Powered Ecommerce

While storefront.dev already makes building Shopify experiences faster with AI, we're working on something even more exciting: commerce-aware AI. Based on what merchants have been asking for, we're developing smart features that will transform how Shopify stores operate.

Coming Soon: Commerce-Aware AI

The next phase of storefront.dev will bring intelligent analytics and testing capabilities that help you:

  • Find conversion bottlenecks: Automatically spot where customers are dropping off in their shopping journey
  • Get smart test suggestions: Receive AI-recommended tests based on your store's data
  • Create test variants without effort: Generate different versions to test without needing design or development help
  • Optimize your merchandising: Get recommendations based on seasonality, customer data, and shopping trends

This evolution requires deeper integration with Shopify and connections with tools like Klaviyo to give you a complete view of your store's performance.

Speed, Brand, and Personalization

We're building storefront.dev to address the three must-haves of modern ecommerce:

  1. Speed: Cut time-to-market from weeks to hours
  2. Brand Consistency: Keep your brand looking distinctive in a sea of generic AI content
  3. Personalization: Create shopping experiences that adapt to individual customers

By combining these three elements, storefront.dev aims to give merchants everything they need to compete effectively in today's fast-moving ecommerce landscape.

Pricing Plans

storefront.dev offers flexible plans to fit your needs:

  • Free: Start building with AI using basic features
  • Pro: Get more done with expanded usage limits
  • Power: Connect to GitHub and unlock code-aware AI
  • Business: Create as a team with multiple brand connections

Check out our pricing page for all the details.

Getting Started with storefront.dev

Ready to transform how you build your Shopify store? Here's how to get started:

  1. Sign up for a free account
  2. Connect your Shopify store and brand assets
  3. Create your first project by describing what you want to build
  4. Share the results with your team and export the code

storefront.dev: Helping Shopify merchants build at the speed of thought.

How to Connect storefront.dev to Shopify

Next Page

On this page